When someone clicks on a link to your website, you get referral traffic. Referral trafficīacklinks exist to point people to useful resources. Search engines find new content by revisiting pages they already know about to check for new links.īecause search engines revisit popular pages more often than unpopular ones, they may discover your content faster if you get backlinks from popular pages. How do we know? We’ve studied link-based ranking factors on a few occasions and always find the same thing: the number of backlinks from unique websites (referring domains) correlates strongly with organic search traffic. Generally speaking, the more votes your web pages have, the more likely they are to rank for relevant search queries. Search engines like Google see backlinks as votes of confidence.
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